Rejection
From Buyer
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Rejection after rejection makes you wonder if retail is for you. |
Rejections can be given for several reasons. You must talk to the buyer to find out exactly WHY you got rejected. It could often be the rejection was simply a matter of misunderstanding. When you find your mistake you must learn from it, so as to never repeat it. |
Rejection What then? Always call and get an explanation on why your product was rejected. You need to learn from this mistake so you do not make the same mistake twice. Insure your buyer that you are not calling to try to change their decision on rejecting your product, so as not to put them on the defense, but merely for an explanation so you may improve the presentation of your product for the next buyer.
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A rejection could simply be that the price was too high and they are willing to accept a less expensive model with fewer features (see product development); or you did not hit the right consumer price (see price strategy). Maybe the buyer did not understand your messages (see information strategy). You may have contacted the wrong buyer or the buyer hasnt read the material yet (see information management). It could also be that the buyer knows about a competing product that you havent seen, which makes your product seem historical. You may get lots of rejections with lots of reasons, but they can all be turned into a success story. Changing a rejection into a sale is so much harder than doing things right the first time. The topics throughout the website transport you into a winning position.
Jens
Welling |
The author of this article Jens Welling has worked with retail purchase, retail sales and retail marketing over the last 15+ years. Jens Welling has written a number of articles as a good source for any new and established company who want success with retail sales. Below are short descriptions and links to other articles. |
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Why You Have To Do Your Homework Choosing Sales And Distribution Channels Category Management Unique Selling Points (USP) Price Strategy What The Buyer Wants To Know Exit Strategy Price Setting |
Negotiation Tactics Rejection From Buyer Marketing Strategy Education Management Warranties Building A Brand Logistics Keeping Your Store Sales Alive Product Development |